Hello there! On Fridays I usually post a round-up of bookish links but today instead I posting a little about blog marketing for Armchair BEA. Today is the Book Blogger Convention in New York and I bet those folks have a lot to talk about.
So I'm going to tell you all I know about branding in terms of blog marketing. (This should take 5 mins since I'm no expert!) A lot of the professional bloggers out there talk about branding. It can be pretty complicated but it doesn't have to be. In fact, I think a lot of branding comes about naturally without you even realizing it.
For example, I named this blog book-a-rama. The first thing I did was set up an email account just for the blog with Chrisbookarama in the address. I started signing in comments: Chrisbookarama. My Twitter, Goodreads, and LibraryThing accounts are Chrisbookarama. Pretty soon if you saw Chrisbookarama out there chances were good it was me. Blamo! I got a brand.
I never set out to do it. I didn't say to myself, "I must have a brand!" I just figured it would be the easiest way to set myself apart from the other bloggers out there. I was saying, "I'm Chris and my blog is book-a-rama." Plus Chrisbookarama is hardly ever taken as a sign in name.
So what I'm telling you is: be consistent. It's the easiest way to get people to recognize you online.
Okay, now I'm really nervous about this next thing and debated posting it 100 times but here goes anyway. I might end up deleting it later! I filmed a little video of me discussing what panel I'd like to see at BBC and why. I promise there is no dancing to Single Ladies involved (the internet heaves a sigh of relief!).