Joanne Rendell from The Huffington Post wrote an interesting article this past week urging publishers to "sell reading." What did she mean by this? According to her reading needs a makeover. Publishers need to "shake off old stereotypes about reading and readers ("lonely women with cats," "geeky professors," "bespectacled librarians')." Glad I didn't say that! Yeesh!
Does reading have such an image? I'm not so sure. Okay, so reading's image isn't as sexy as say a hottie in a leather jacket straddling a Harley, but I don't think of tweed wearing, pipe smoking old men when I think of reading. I don't think that's necessarily the image portrayed in the media either. Let's take a look at some recent examples.
In the movie Sex in the City, Carrie reads to Mr Big from a book of love letters while lounging in bed. A little sexy.
Then we had these guys reading while you drink your coffee. *gulp* Sexxxxy.
Hello?! Sawyer reading on the beach! Come on!
It's a good start. What else can we do to boost reading's sexy image? Ask Mr Hefner to devote an issue with buxom lasses posing in libraries with copies of East of Eden? Ask Justin Timberlake to sing a song about it? (Maybe an SNL digital short?) Perhaps we should start at the grass roots level and start wearing "Reading is Sexy" t-shirts everyday.
So, my friends, do you have any suggestions to make reading sexier? Or do you think reading is fine just the way it is?
***I made the graphic at the top for a project that never got done. You can use it but don't put it on stuff and sell it.***