Lynda Resnick is no stranger to the business world. She has a 40 year career in the marketing field. She started out running her own ad agency and went on to buy such companies as Teleflora, the Franklin Mint and Fiji Water. The Rubies in the Orchard of the title are the pomegranates Lynda and her husband grow to make into POM Wonderful, the pomegranate juice in the funky bottles.
In Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business, Lynda Resnick recounts her own business career, the things she did right and the things she didn't. She offers some advice on marketing and branding your product as well.
When I first started started reading Rubies in the Orchard, I found it interesting and informative. I now know more than I ever imagined I ever would about pomegranates. I liked Resnick's conversational style but I soon found it repetitive. It was the same story over and over: she came, she saw, she conquered.
At times, it read like advertisement for POM Wonderful. It's awesome stuff apparently. I'm sure it is but I was looking for the marketing/branding advice hinted at in the title. I couldn't find the orchard for the pomegranate trees. There are a few nuggets of advice in there: know your product. I mean really know it. Believe in it, even when no one else does. And think inside the box.
If you're looking for an autobiography of a very successful business woman, then this is an interesting read. If you are looking for an in depth marketing advice book, look elsewhere.