March 31, 2009

Rubies in the Orchard by Lynda Resnick: Review

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Lynda Resnick is no stranger to the business world. She has a 40 year career in the marketing field. She started out running her own ad agency and went on to buy such companies as Teleflora, the Franklin Mint and Fiji Water. The Rubies in the Orchard of the title are the pomegranates Lynda and her husband grow to make into POM Wonderful, the pomegranate juice in the funky bottles.

In Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business, Lynda Resnick recounts her own business career, the things she did right and the things she didn't. She offers some advice on marketing and branding your product as well.

When I first started started reading Rubies in the Orchard, I found it interesting and informative. I now know more than I ever imagined I ever would about pomegranates. I liked Resnick's conversational style but I soon found it repetitive. It was the same story over and over: she came, she saw, she conquered.

At times, it read like advertisement for POM Wonderful. It's awesome stuff apparently. I'm sure it is but I was looking for the marketing/branding advice hinted at in the title. I couldn't find the orchard for the pomegranate trees. There are a few nuggets of advice in there: know your product. I mean really know it. Believe in it, even when no one else does. And think inside the box.

If you're looking for an autobiography of a very successful business woman, then this is an interesting read. If you are looking for an in depth marketing advice book, look elsewhere.

7 comments :

  1. I do love pomegranates but I'm not sure I want to know that much about them. Great review.

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  2. I wonder how she'll do in a down market? Great review, Chris.

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  3. I love POM but it's a treat for me because it's so expensive. Great review, but I probably don't want to know too much more about it than I already do.

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  4. I have this in my tbr pile and hope to get to it soon

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  5. Onion- Well, they are interesting ;)

    Carrie- I thought of that as well.

    Nicole- I have seen it in stores but couldn't find any yesterday. I wanted to try it.

    Serena- Good luck!

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  6. I mix my POM with Mountain Dew, probably totally cancelling out the benefits. But, hey, whatever works. :)

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  7. I'm writing my review of this now to post later this week. I have to say, I completely agree with you.

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